Novalina opens first U.S. kitchen experience center in Doral

Novalina has opened its first Schueller Americas Center in Doral, Florida, giving designers, dealers and builders a hands-on space to present German-made cabinetry to clients. The 6,500-square-foot center expands the brand’s U.S. footprint with displays, meeting space and training areas near Miami.

Why it matters: - The Doral center gives architects, interior designers, kitchen dealers, builders and developers a place to compare complete kitchen systems in person. - The space is meant to help trade professionals move projects forward with clients by showing materials, finishes, storage and lighting in one location. - The opening strengthens Novalina’s U.S. operations beyond its existing North Carolina distribution, service, and repair and replacement-parts base.

What happened: - Novalina opened the first Schueller Americas Center, or SAC, at 7850 NW 32nd St. in Doral, Florida. - The 6,500-square-foot center officially opened on Oct. 22 with a private event for invited trade partners, clients and vendors. - Markus Schüller, managing director of Schüller Möbelwerk GmbH, traveled from Germany to attend. - Novalina CEO Alexander Reckzeh met with guests during the opening.

The details: - The SAC features seven complete kitchen settings and a mock apartment that together show nine Novalina collections: Nova, Bari, Cremona, Modena, Uni Gloss, Fino Matt, Boston, Newport and Smartglas Matt. - The displays cover multiple design styles, including a family kitchen built for school-morning routines, a handleless city-condo look and a double-island layout for entertaining. - Every kitchen in the center is manufactured by Schüller Möbelwerk GmbH in Herrieden, Germany, and adapted for the U.S. market. - The installations highlight design options, storage systems, integrated lighting and practical organization. - One Smartglas Crystal White kitchen shows nearly every lighting option Novalina offers, including LED lines in the toe kick, handleless grip ledge, under wall cabinets and inside glass-front display cabinets. - Another Smartglas display pairs Taupe Metallic Matte with Bari wall cabinets in Aurora Oak effect around a cooking island with a waterfall countertop. - A Fino Matt kitchen in Lava Black uses a fingerprint-resistant matte finish, a stone waterfall island and a movable wall-rail system for knives, spices and paper towels. - A Newport kitchen combines White Satin perimeter cabinetry and five-piece shaker doors with a Deep Blue Satin island and a pull-out pantry accessible from both sides. - A Boston Blue-Gray Satin and Modena walnut effect family kitchen includes a breakfast station with a concealed outlet, a pull-out work surface and a door sensor that cuts power when the doors close. - A mock apartment shows how the Nova collection in Pebble Gray can extend beyond the kitchen into a TV unit, desk, storage room divider, mudroom area and built-in wall storage. - The center includes a private meeting room for plan reviews, budget discussions and project decisions. - A dedicated materials area lets visitors handle cabinet fronts, finishes and other samples under the center’s lighting. - Product videos and informal seating areas support client presentations and project meetings. - The Doral location also houses Novalina offices and will be used for product training, professional meetings, client presentations and industry programming. - The SAC is open Monday through Friday from 8 a.m. to 5 p.m., with appointments preferred and weekday walk-ins welcome. - Saturday visits are available by appointment, and the center is closed on Sundays. - Appointments can be scheduled at office@schueller-furniture.com or by calling 305-954-7634. - The location is Novalina / Schueller Americas Center, 7850 NW 32nd St., Units A and B, Doral, FL 33122.

Between the lines: - Novalina is using the SAC to shift kitchen sales conversations from catalogs and digital images to a tactile, design-led experience. - The center’s setup signals that the company wants to deepen ties with the trade rather than sell directly to homeowners. - Reckzeh said the format lets designers open drawers, test lighting and compare complete environments side by side, which changes how they can present options to clients. - The emphasis on a German manufacturer and U.S.-specific adaptation suggests Novalina is positioning European design as a fit for American residential and builder projects.

What's next: - Novalina plans to use the Doral center for ongoing product training, meetings, client presentations and industry events. - Homeowners are expected to visit with a designer, architect, dealer or other project professional. - People without a trade contact may reach out to Novalina for help finding one. - The expanding dealer network and the new Doral headquarters point to further U.S. growth.

The bottom line: - Novalina’s first U.S. experience center turns the brand’s kitchen line into a hands-on trade destination and gives the company a stronger foothold in the South Florida market.